Tag: taste
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Expensive wine does taste better.
When wine lovers drink wine they believe to be expensive, blood oxygen increases in the area of the brain concerned with feeling pleasure. This was shown in research by Plassman et al in 2008. The wine actually tastes better to them just because they think it is expensive and therefore believe it is good quality.…
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Presentation is everything
I don’t know about you, but when I cook dinner for my family and dish it up, I am a firm believer that presentation doesn’t matter. The proof of the pudding is in the eating. Taste is everything and the sloppiness of my sloshing the food onto the plate is unimportant. That is, until they…