Tag: expensive
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“Free” is a powerful word.
As I have written before, we tend to equate quality with price: you get what you pay for. However, the idea of getting something for free can override any considerations of quality. Most transactions have an up-side and a down-side. The up-side of buying something is that you receive a product that you desired. The…
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Expensive wine does taste better.
When wine lovers drink wine they believe to be expensive, blood oxygen increases in the area of the brain concerned with feeling pleasure. This was shown in research by Plassman et al in 2008. The wine actually tastes better to them just because they think it is expensive and therefore believe it is good quality.…