Bias Beware

Tag: change

  • You are hopeless at noticing change.

    You are hopeless at noticing change.

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    by

    Steve Cantwell
    in

    You are hopeless at noticing change In 1998 Simons and Levin performed an experiment to show just how bad people are at noticing change. A person with a map would approach someone, acting lost, and ask them how to get to somewhere. Whilst that person (an inadvertent participant in the experiment) tried to describe the…

  • Token Gestures Can Lead to Big Changes in Behaviour

    Token Gestures Can Lead to Big Changes in Behaviour

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    by

    Steve Cantwell
    in

    Token gestures can lead to big changes in behaviour If we show some small commitment to a point of view, it can greatly influence our future behaviour and opinions. This is why marketers hold competitions where you are encouraged to state why you like a particular product. That small sign of commitment (even if you…