Tag: blindness
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You are hopeless at noticing change.
You are hopeless at noticing change In 1998 Simons and Levin performed an experiment to show just how bad people are at noticing change. A person with a map would approach someone, acting lost, and ask them how to get to somewhere. Whilst that person (an inadvertent participant in the experiment) tried to describe the…
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Inattention Blindness: You don’t even see a lot of what you are looking at.
If you are reading this online, first follow this link and watch the video, then come back. You would think that if you are looking in a particular direction then you see whatever is there, as long as it is light enough. Unfortunately not. Inattention blindness is the term given to the fact that we…