I have to say straight off the bat that I loved this book. I found it utterly fascinating and captivating throughout.
It is written in a witty and modest but above all accessible style, and contains a huge amount of information for what is a relatively slim and inexpensive book.
Steve Cantwell is a mentalist and corporate trainer in the field of cognitive and psychological bias. He draws on the most salient research of the past fifty years to provide a bewildering array of evidence that our senses, opinions and cravings can all be subtly or even blatantly manipulated without our conscious recognition.
The book begins with simple optical illusions and covers bias of preference, groupthink, decision-making, training, grades, handling money, trust; it left me questioning practically every aspect of modern living, and inspired wonder, incredulity and even anger at how easily we delegate our will to the vagaries of our cognitive senses.
A definite 5-star book, way more useful than Malcolm Gladwell’s Blink or other comparable titles, in that it actually gives you some practical pointers on how to recognise and combat cognitive bias.
A great entry to the field, and one that should be on every corporate leader and trainer’s reading list.]]>